There’s nothing more personal than the way you choose to care for your body. And yet, somewhere along the line, we were told that smooth legs, bare armpits, and a fuzz-free bikini line were the only acceptable versions of “clean,” “sexy,” or “feminine.” But the truth? Hair removal is a choice—not a requirement.
Whether you’re someone who loves the silky feel of a fresh shave, only does it when you remember, or haven’t picked up a razor in years, all of it is valid. Your body hair—or lack of it—doesn’t define your worth, beauty, or how “put together” you are.
Spoiler alert: you’re already enough exactly as you are. And low key the bush is making a comeback!
Where Did All These Rules Even Come From?
For decades, body hair on women has been labeled “unattractive,” “unhygienic,” or “unprofessional.” But these narratives are rooted in outdated beauty standards that have everything to do with control—and absolutely nothing to do with health or hygiene. We can blame the patriarchy, as we do for most things, but that’s because it has single handling bottomed out our lives and nit-picked every single inch of our body, including the small hairs on the top of our toes.
In reality, body hair is normal, natural, and functional. It exists for a reason. You’re not gross, lazy, or rebellious for letting it grow. You’re just a human being.
Let This Be Your Permission Slip
If shaving makes you feel fresh and confident, go for it. If you'd rather keep your soft stubble or full-on fuzz, that’s perfect too. It’s all about what makes you feel good in your body. Not your partner. Not your mom. Not the internet.
Hot tip: confidence doesn’t come from fitting into someone else’s expectations. It comes from owning your choices. And there’s nothing more radiant than a person living in alignment with what actually feels right to them.
P.S. Hair or Not, Comfort is Key
Body hair or bare skin—chafing can still show up uninvited. That’s why Zoë is here to support your skin, however you wear it. Our lotion-to-powder formula glides on like silk, giving you a soft, breathable barrier wherever you need it most.
So go ahead. Shave if you wanna, don’t if you don’t. Either way, you’re still that girl.
Second Hot tip: Men feel uncomfortable when you don’t shave your armpits, so if you feel like really being that girl, that could be a good place to start…